{"id":7018,"date":"2019-04-03T03:57:16","date_gmt":"2019-04-03T03:57:16","guid":{"rendered":"https:\/\/esportbet.com\/?p=7018"},"modified":"2020-10-05T23:14:26","modified_gmt":"2020-10-06T03:14:26","slug":"english-cricket-board-sets-its-sights-on-reaching-esports-audience","status":"publish","type":"post","link":"https:\/\/esportbet.com\/english-cricket-board-sets-its-sights-on-reaching-esports-audience\/","title":{"rendered":"English Cricket Board sets its sights on reaching eSports audience"},"content":{"rendered":"<p>Could the poms find a whole new world in which to lose cricket games in?<\/p>\n<p>The English and Wales Cricket Board (ECB) has begun to explore the potential of the eSports industry in an effort to bring new, young fans to cricket.<\/p>\n<p>Strive Sponsorship, an entertainment marketing consultancy, has been recruited to evaluate how an ECB eSports partnership would look and work.<\/p>\n<p>In recent times we have seen <a title=\"NASCAR announces new eSports league\" href=\"https:\/\/esportbet.com\/nascar-teams-with-developers-to-announce-esports-league\/\">more and more sporting organisations establish leagues in eSports<\/a>. <\/p>\n<p>Football competitions like FIFA and the EPL are well entrenched in esports folklore, while the F1 circuit, NASCAR, the NBA and the NFL are attracting new fans to those codes. <\/p>\n<p><strong>READ: <a title=\"The best eSports betting titles\" href=\"https:\/\/esportbet.com\/games\/\">All the best eSports games you can bet on<\/a><\/strong><\/p>\n<p>Why wouldn&#8217;t the ECB won&#8217;t a piece of that pie?<\/p>\n<p>The CEO of the ECB, David Mahoney, confirmed the organisation&#8217;s interest.<\/p>\n<p>\u201cWe\u2019re keen to better understand the space and need a blend of gaming and esports knowledge, combined with strong sports rights holder experience,&#8221; Mahoney said.<\/p>\n<p>The challenge that the ECB has is that there is no existing gaming title to rely on.<\/p>\n<p>While there have been popular cricket console titles in decades gone by, cricket has always proven to be a difficult sport to translate to a video game format.<\/p>\n<p>Does this mean the ECB and perhaps the International Cricket Council need to help develop a game to launch on to the eSports stage, or can they piggy back and partner up with another successful title in which they see a shared demographic?<\/p>\n<p>To make things even more interesting, the ECB may want to accelerate any short-term decisions, given they are hosting <a title=\"Complete betting guide to the 2019 ICC World Cup\" href=\"https:\/\/bettingplanet.com\/cricket\/world-cup\/\">the 2019 ICC ODI World Cup<\/a> in just two months.<\/p>\n<p>We&#8217;ll watch this space with much interest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The English and Wales Cricket Board (ECB) has begun to explore the potential of the eSports industry in an effort to bring new, young fans to cricket.<\/p>\n","protected":false},"author":15,"featured_media":7019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[3],"tags":[610,611,4],"class_list":["post-7018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cricket","tag-esb","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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