{"id":24118,"date":"2022-09-29T00:45:53","date_gmt":"2022-09-29T04:45:53","guid":{"rendered":"https:\/\/esportbet.com\/?p=24118"},"modified":"2022-09-29T00:45:53","modified_gmt":"2022-09-29T04:45:53","slug":"guild-esports-strike-new-deal-with-beckhams-footwork-productions","status":"publish","type":"post","link":"https:\/\/esportbet.com\/guild-esports-strike-new-deal-with-beckhams-footwork-productions\/","title":{"rendered":"Guild Esports strike new deal with Beckham’s Footwork Productions"},"content":{"rendered":"

Guild Esports<\/a> have revealed that they’ve renegotiated their five-year agreement with the David Beckham-owned image rights company, Footwork Productions Ltd.\u2028 \u2028<\/p>\n

The new arrangement between the duo will ensure that Footwork Productions receives an increase in its share of Guild Esports\u2019 revenue from merchandising and sponsorship. The development will take the place of the guaranteed minimum fee, which was the initial plan at the onset of the collaboration.\u2028 \u2028<\/p>\n

The former pro footballer was also mentioned as the brand ambassador of Guild Esports under the agreement. Beckham acquired a “significant minority stake” in the British esports company two years ago.\u2028 \u2028<\/p>\n

The previous partnership between the two parties stated that for a period of five years, Guild Esports were mandated to pay Beckham\u2019s firm around 15% of their merchandising and sponsorship revenues. This had amounted to \u00a315.25 million minimum on the five-year mark.\u2028 <\/p>\n

Guild revealed that they had turned in the first two instalments as per the agreement, and by the end of the year, the third instalment of \u00a33 million would be handed over to Footwork. The last two payments will reportedly be \u00a33.5 million and \u00a34 million, respectively.\u2028 \u2028<\/p>\n

Per the new agreement, Guild Esports’ minimum payment obligations will be reduced to \u00a37.5 million over the next two years. On the other hand, they will have to increase their merchandising and sponsorship revenue by 5%, making it 20%. <\/p>\n

Beckham\u2019s initial position as Guild Esports\u2019 ambassador is reportedly still in place.\u2028 \u2028<\/p>\n

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Guild Esports has renegotiated with David Beckham to pay just half of the initial \u00a315.25M agreement they had together.<\/p>\n

In the final two years of the five-year deal, the org will pay him 20% of merchandise and sponsorship revenues instead of cash.https:\/\/t.co\/V9AwKeAJVx<\/a><\/p>\n

— Adam Fitch (@byadamfitch) September 27, 2022<\/a><\/p><\/blockquote>\n