{"id":21336,"date":"2022-06-29T01:28:15","date_gmt":"2022-06-29T05:28:15","guid":{"rendered":"https:\/\/esportbet.com\/?p=21336"},"modified":"2022-06-29T01:28:15","modified_gmt":"2022-06-29T05:28:15","slug":"envy-takes-on-optic-gaming-moniker-across-all-esports-teams","status":"publish","type":"post","link":"https:\/\/esportbet.com\/envy-takes-on-optic-gaming-moniker-across-all-esports-teams\/","title":{"rendered":"Envy takes on OpTic Gaming moniker across all esports teams"},"content":{"rendered":"<p>Envy Gaming, formerly known as EnVyUs, has retired its brand name. According to an announcement made by the North American esports organization on Monday, following its merger with OpTic Gaming in the latter half of 2021, it will henceforth use the OpTic brand name for all of its esports teams and events.<\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/vhgHJMhlSPU\" title=\"Announcing the Future of OpTic Gaming | Hastr0 | The Eavesdrop Podcast Ep. 137\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>\u2028\u2028OpTic founder Hector &#8220;H3CZ&#8221; Rodriguez and Envy founder Mike &#8220;hastr0&#8221; Rufail made the announcement in the most recent edition of H3CZ&#8217;s Eavesdrop podcast that the two franchises would no longer cohabit in the organization. Despite the fact that several teams within the organization had accepted the OpTic name after the merger &#8211; like OpTic Texas of the <a href=\"https:\/\/esportbet.com\/call-of-duty\/league\/\" title=\"CoD League betting\">Call of Duty League<\/a>, and the OpTic <a href=\"https:\/\/esportbet.com\/valorant\/\" title=\"Valorant betting\">Valorant<\/a> team &#8211; other teams within the organization kept the Envy identity. This change is to take effect instantly, as the organization&#8217;s Rocket League team has immediately been renamed.<\/p>\n<div class=\" embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Announcing <a href=\"https:\/\/twitter.com\/hashtag\/OpTicRocketLeague?src=hash&amp;ref_src=twsrc%5Etfw\">#OpTicRocketLeague<\/a> as well as the future of <a href=\"https:\/\/twitter.com\/hashtag\/OpTic?src=hash&amp;ref_src=twsrc%5Etfw\">#OpTic<\/a> w\/ <a href=\"https:\/\/twitter.com\/H3CZ?ref_src=twsrc%5Etfw\">@H3CZ<\/a> and <a href=\"https:\/\/twitter.com\/hastr0?ref_src=twsrc%5Etfw\">@hastr0<\/a>. <a href=\"https:\/\/t.co\/gmGZjzAVx9\">https:\/\/t.co\/gmGZjzAVx9<\/a> <a href=\"https:\/\/t.co\/ZgRCyKOoXF\">pic.twitter.com\/ZgRCyKOoXF<\/a><\/p>\n<p>&mdash; OpTic Gaming\u2122 (@OpTic) <a href=\"https:\/\/twitter.com\/OpTic\/status\/1541474758394617856?ref_src=twsrc%5Etfw\">June 27, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>\u2028\u2028Over time it became abundantly evident that the separation of OpTic and Envy was no longer beneficial to the company in any way. According to Hastr0, the separation of the company&#8217;s resources and the attention paid to its two brands ultimately proved to be more detrimental to the business than beneficial. These problems reached a critical point at the beginning of June, hence the decision to retire the Envy name and adopt OpTic across board.\u2028\u2028<\/p>\n<p>Hastr0 revealed that the initial strategy for the merger was to keep going with the dual-branding, build both brands simultaneously, and just continue on the route that both companies had independently mapped out for themselves as their goal. He did note, though, that he had always had in mind the possibility of retiring the Envy name and placing utmost attention to OpTic.<\/p>\n<p>\u2028\u2028Because of the reputation that OpTic has earned over the years, this decision makes perfect sense. Although Envy has seen its fair share of success and has a significant amount of history, it does not have the same level of popularity as OpTic. Nevertheless, there will be a significant number of Envy fans who will be saddened by the disappearance of the brand&#8217;s name and insignia.<\/p>\n<div class=\" embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">To all of the professional players who called <a href=\"https:\/\/twitter.com\/Envy?ref_src=twsrc%5Etfw\">@Envy<\/a> home in the past, thank you. I cherish all of the memories. I take good care of them in my mind. I will never forget them or you. We have so many trophies in this office lol. THANK YOU.<\/p>\n<p>&mdash; Mike Rufail (@hastr0) <a href=\"https:\/\/twitter.com\/hastr0\/status\/1541480885077385216?ref_src=twsrc%5Etfw\">June 27, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>Hastr0 shared the same reservation as he spoke about the attachment that exists with the Envy name, stating that some fans have the brand logo tattooed on their bodies. He, however, agreed that it was important to keep the company afloat and it was time to let the name go.\u2028\u2028<\/p>\n<p>\u201cThere are guys out there with tattoos of our logo,\u201d Hastr0 said. <\/p>\n<p>\u201cThere are fans out there that have supported us for almost 15 years, and I\u2019m thinking about these guys the whole time. But at the same time, we have to survive. This business has to continue to survive\u2026 I\u2019m the one that\u2019s more attached to that Envy brand than anyone, [but] I think it\u2019s time we put all of our resources into one brand.\u201d\u2028\u2028<\/p>\n<p>However, the name of one of the teams in the organization will not be altered in any way. The <a href=\"https:\/\/esportbet.com\/overwatch-league\/\" title=\"OWL esports betting\">Overwatch League<\/a> team known as the Dallas Fuel will maintain its current name and branding. Hastr0 stated that the team has one of the most dedicated fan bases in the competition and that the brand is &#8220;ingrained&#8221; in both the game and the league.\u2028\u2028<\/p>\n<p>Other teams that competed under the Envy banner will have their names changed to better align with the OpTic brand. This change also applies to the content creators within the organization, which includes streamers from Envy, such as the Botez sisters, Alexandra and Andrea, who play chess, as well as Justaminx, a regular on Just Chatting.<\/p>\n<p>\u2028<a href=\"https:\/\/esportbet.com\/news\/\" class=\"contentLinkBtn\">More esports news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Envy Gaming, formerly known as EnVyUs, has retired its brand name, moving all teams to the OpTic Gaming label.<\/p>\n","protected":false},"author":25,"featured_media":19816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[3],"tags":[1975,4,260,151],"class_list":["post-21336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-envy-gaming","tag-featured","tag-na","tag-optic-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Envy Gaming Rebrands All Teams Under OpTic Label<\/title>\n<meta name=\"description\" content=\"Envy Gaming, formerly known as EnVyUs, has retired its brand name, moving all teams to the OpTic Gaming label.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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