{"id":1635,"date":"2017-12-15T03:53:54","date_gmt":"2017-12-15T03:53:54","guid":{"rendered":"https:\/\/esportbet.com\/?p=1635"},"modified":"2018-01-15T11:16:39","modified_gmt":"2018-01-15T11:16:39","slug":"nba-2k-league-official-logo-and-all-17-team-brands-unveiled","status":"publish","type":"post","link":"https:\/\/esportbet.com\/nba-2k-league-official-logo-and-all-17-team-brands-unveiled\/","title":{"rendered":"NBA 2K League: Official logo and all 17 team brands unveiled"},"content":{"rendered":"

The NBA and 2K Sports have unveiled the official logo for the NBA 2K League this week, along with the insignia for the 17 teams set to participate in its inaugural season next year.<\/p>\n

Sporting the NBA’s classic red, white and blue colors mixed with the vertical pill-shaped design of a basketball, the official logo calls back to the NBA’s own design with its classic Jerry West silhouette, while the distinctive font is the same used for all NBA2K video games published by 2K Games<\/a>. <\/p>\n

“We kept trying so many different ways we can draw a guy on a ball, and they were always just missing something,” explains Rodney Richardson of Rare Design, the official logo’s creator.<\/p>\n

“The simplicity of the pill shape, that core color palette is immediately recognizable, it’s not defined by sex, it’s not male or female – this league is open to any gamer that has the ability to go out there and earn their spot. <\/p>\n

For those interested, the NBA released an official video of Richardson and RARE Design in Hattiesburg, Mississippi detailing the design process behind the logo, which you can watch below.<\/p>\n