BETER made the announcement on its Twitter page, adding BODEX to its list of clients.

“We have become the official odds provider for BODEX, Bayes Esports platform!” the tweet read.

“It integrates odds from general and specialised traders and standardise them based on data format, market definitions, and API, so it’s very easy for operators to integrate them.”

The Chief Executive Officer at BETER, Gal Ehrlich, commented on the deal, stating the partnership was born out of their believe in the vision of BODEX. He also revealed that it is important to their own goal of creating the best betting experience for their users.

“Esports is one of our flagship products and our continued partnership with Bayes is a significant part of our strategic development which is to provide bettors with the best betting experience possible, creating a credible and trusted industry,” Ehrlich said.

“We believe in the vision of BODEX. It will help to increase coverage of esports tournaments and will allow the development of market innovations for the next generation of customers.”

The collaboration builds on the previous partnership between both parties, which was also extended back in September. The partnership will lead to the integration of odds from a wide range of sources into a single platform.

With this deal, BETER, which offers a variety of betting products and services within the esports space, including organizing tournaments that could be bet on by its viewers, is now officially a member of the Bayes Esports Partnership Program. The program is poised at developing new platforms hinged on esports integrity and the improvement of the quality of esports betting services.

The CEO and Managing Director of Bayes Esports, Martin Dachselt, also spoke on the partnership, describing it as a “compelling solution for operators.” He goes on to share his excitement about the deal, as he believes it will lead the esports betting market to its full potential.

“Over the last two years, BETER has developed a world class esports product, which is why we are happy to not only supply our official data to BETER, but also be supplied by BETER,” Dachselt said.

“BODEX is revolutionary for the sports and by forging strategic partnerships with companies such as BETER, we have created a very compelling solution for operators that will see the esports betting market reach its full potential.”

Bayes Esports’ continuous efforts for the betterment of esports betting have seen the company retain its position as an industry expert in the esports data space. The German company had earlier announced its expansion into North America, pitching its tent with KRAFTON, the developers and publishers of PUBG: Battlegrounds, in their entrance into the United States and Canada, specifically.

BETER, on the other hand, has had a positive year with the addition of a new statistics widget that bolsters its esports iFrame solution. The widget will offer more data on CS:GO and Dota 2 matches. The company also added Evgeniy Bekker to its ranks as the brand’s Esports General Manager.

Bekker added his voice to the deal, highlighting the importance of the partnership.

“Esports has the potential to become one of the most lucrative verticals for betting operators, which is why it’s vital that they have access to the most reliable and trusted betting data and odds provision partners,” Bekker said.

“As more operators look to enter the esports arena, who they choose to partner with will hugely impact their engagement and retention success, which is why we are thrilled to be chosen by Bayes Esports to supply esports odds to BODEX.”

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The esports data company will be tasked with managing the data of the game development and publishing company.? ?

KRAFTON will be granting Bayes Esports access to its PUBG esports matches which will enable them to improve its offering to their clientele.

The partnership will give fans, players, and KRAFTON more insights into PUBG matches and could be a useful for esports betting sites, with wagering often data-driven.?

Bayes Esports’ partnership portfolio also includes game developer and publisher Riot Games and tournament organizer ESL Gaming.? ?With their partnership with these industry heavyweights, Bayes is afforded the ability to access this official data for various esports titles ranging from PUBG, Valorant, Counter-Strike, Dota 2 and League of Legends.

This, in turn, guarantees high-quality data for the advancement of the esports and gaming industries through sub-sectors like esports betting.

Over the years, this has given rise to further partnerships with brands in the sub-sector like bet365, Sportsflare and gaming solutions provider BETER.?

?The Head of PUBG Esports, Yi Min-ho, spoke about the partnership, highlighting the company’s excitement and expectations.

?“By working with Bayes, KRAFTON is thrilled to be providing numerous meaningful and insightful data to our fans, allowing them to dive deeper into the world of PUBG Esports,” Min-ho stated.?

?The Chief Operating Officer and Managing Director of Bayes Esports, Amir Mirzaee, also commented on the partnership, stating that the brand aims to provide “live and historic data access” to KRAFTON.

?“We couldn’t be happier to welcome KRAFTON in helping them support the global esports and gaming community with an official game data offering,” he said.?

?“We view their involvement as critical in order to take esports as a sport to the next level of global engagement.”?

?The brand had earlier expanded its operations, announcing its presence in the United States (US esports betting) with operational facilities in Colorado and New Jersey.

https://twitter.com/BayesEsports/status/1584555361482178563?t=7cCGqufWz8AWeAPq0y1jOQ&s=19? ?

Bayes Esports recently unveiled BODEX, an odds integration platform, which was made available in September and functions exclusively with data received from multiple sources.?

?With BODEX, the conventional method of esports betting operators accessing betting odds exclusively from one source has become a thing of the past as the service allows access to odds from multiple platforms.? ?

Bayes Esports Lead Product Manager, Agnes Wasikowska, had earlier shared information as regards to how the service works.? ?

“The key component is having centralised databases that keep track of the mapping between the disconnected ID systems of the provider,” Wasikowska said.? ?

“Once we are able to map each fixture across a set of providers we can allow the customer to completely customise their product by combining tournaments, markets or event products across various providers.”

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The German-based company has also broadened its partnership with online gambling firm bet365. It will officially supply the bookmakers with licensed esports live data upon its entry into the markets of the two mentioned states. The partnership will also build on bet365’s tech stack in New Jersey and Colorado.

The recent development has made Bayes Esports the first registered supplier in the country to make use of official esports live data from a game publisher directly. The partnership will also aid Bayes Esports in supporting the future generation’s experience in online betting.

Betting operators will likely have a hard time ensuring that their entire betting value chain is appropriately licensed on a state, sport, and event basis due to the differing regulations among the states. The operators may also incur heavy fines in a situation and be red-listed in a state if they offer unlicensed services or make use of unofficial data offerings.

Due to the usage of official live game data and its importance in protecting the integrity of sports betting, the US betting industry’s integrity has been placed on a new standard. Bayes Esports has also created a gateway for future esports betting sites to participate in the US market easily.

The company is currently leading the charge to ensure that the US legislation allows live online betting in 31 states and esports betting in nine states. Bayes Esports is reportedly working hand in hand with the relevant legislative powers and governing bodies, including the Nevada Gaming Control Board.

The regulators have to approve Nevada sportsbooks offering esports bets in order for them to operate. The company is working with the regulators to determine how legislation can be created to ensure esports betting and live online betting will be offered responsibly and legally.

Bayes Esports also revealed that it was aware of the challenges states who are opening to online sports betting faced. Operators usually face issues when ensuring that their betting value chain is sufficiently licensed.

As a licensed operator, the company noted its position nullified any illegitimacy worries concerning the sports betting data it supplies.

The COO and Managing Director of Bayes Esports, Amir Mirzaee, revealed that the US betting market was rapidly changing despite being behind Europe’s market. Colorado and New Jersey were also noted as the most progressive states in the country, with others to follow suit soon.

“Back in May, when we announced the closing of our financing round, we stated that we were looking to expand into the US market and that we were looking to become a licensed betting supplier. Today, just a couple of months later, we have kept our promise,” Mirzaee said.

“The betting market in the US is changing, and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets soon. Out of all the states, New Jersey and Colorado happened to be the most progressive and open to innovation, but we expect others to follow suit very shortly.”

Besides its reputation as an esports data provider for tournament organizers, Bayes Esports is a game publisher and betting platform developer. The German-based company is partnered with Riot Games, ESL Gaming, OGA, Beyond the Summit, BETER, and several other notable names in the esports industry.

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The investment was led by US-based resort operator Las Vegas Sands, and was also accompanied by BITKRAFT Ventures. Las Vegas Sands is an American casino and resort company that features gambling and entertainment based in Paradise, Nevada. It also offers accommodation, restaurants, clubs, conventions, and exhibition facilities. The brand also has amongst its portfolio an art and science museum located in Singapore.??

The German-based esports organization has stated that the expansion will see the company recruit at least 25 new team members to add to its 50 existing employees. They stated that it will also look to increase the company’s partnership portfolio by 2x.??

In a press release, Bayes Esports CEO Martin Dachselt spoke about the investment and the investors who made it possible. He stressed the need for strong shareholders and sustainable growth as the key ingredient in creating an open ecosystem.??

“We were looking for strategic investors who would work with us to professionalize the esports industry,” Dachselt stated.

“Strong shareholders and sustainable growth are the basic requirements for an open ecosystem.”

??The COO and Managing Director, Amir Mirzaee, also revealed activities the influx of investment would be directed towards. He stated that the industry requires a collaborative and community-driven ecosystem, hence the need for more strategic partnerships.??

“As Esports continues to grow, the complex ecosystem within the industry requires a collaborative and community-driven approach which allows for partners to innovate and sell together,” Mirzaee said.

“With fresh money coming in, Bayes Esports is looking to double its strategic partnerships and investments in product development with the help of 25 new hires.”

??He also made known that the main focus of the organization long-term is to expand and secure “licensing as a betting supplier in the US and Europe”.??

The release also shared that the Bayes Esports achieved a €10 million run rate in 2021. It also projected that the company envisions to double the run rate in 2022.

??Bayes Esports uses AI technology and other resources in the creation of necessary data for esports games. These data recovered are used by tournament organizers, esports teams, and sportsbooks. ??The company had earlier extended its partnership with top esports companies such as Riot Games and ESL Gaming. Also on its clientele list are top companies like Google, Summit, and Bet365. ??

Bayes Esports are owners of their proprietary global data platform, BEDEX. The platform is known for its fast, reliable, and accurate esports data within the industry. The data-based platform features more than 10,000 live matches per year.

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